Facebook brings new privacy tools after recent backlash

Facebook has come up with new tools to make it easier to find and access privacy tools as a means to regain trust among users. 

Facebook comes up with new tools to make it easier to find and access privacy tools as a means to regain trust among users.

“Last week showed how much more work we need to do to enforce our policies and help people understand how Facebook works and the choices they have over their data. We’ve heard loud and clear that privacy settings and other important tools are too hard to find and that we must do more to keep people informed,” said, in an official announcement, Erin Egan, VP and chief privacy officer, Policy, Facebook.  

Related: How Facebook failed at the data protection game yet again

The company said it is making it easier for people to revoke apps’ ability to use your data – and taking additional steps in the coming weeks to put people more in control of their privacy. Facebook has made three major changes in its mobile app. The whole app settings have redesigned to fit on one single screen. Earlier, it was spread across 20 different screens. 

“We have also cleaned up outdated settings so it’s clear what information can and can’t be shared with apps. People have also told us that information about privacy, security, and ads should be much easier to find. The new ‘Privacy Shortcuts’ is a menu where you can control your data in just a few taps, with clearer explanations of how our controls work,” said Ashlie Beringer, VP and deputy general counsel, Facebook. 

Under the Privacy Shortcuts menu, a user can add a two-factor layer of authentication for their account. Users can also review previously shared posts, friend requests sent, search history and delete if they wish too. Another option allows users to have ad preferences set to know how ads work and the options users have. 

Access your information

Facebook has started a tool called Access your Information to allow users to see what information Facebook collects. Using the tool users can access and manage their information, such as posts, reactions, comments, and things you’ve searched for. Users can also download a secure copy of their data and export it. 

More changes in future

The company is also proposing updates to Facebook's terms of service. It also plans to update the data policy to better spell out what data would be collected and how it will be used. 

Social media giant Facebook is having a rough week, after Cambridge Analytica, a data analytics firm that worked with US President Donald Trump’s election team, collected data from millions of Facebook profiles. It is touted to be one of the biggest data breaches in Facebook's history.